At CCG, media training involves preparation for the traditional media; industry trades to top tier outlets both print and broadcast. Our training includes tips and techniques for the content you and your organization develop such as video for your website, or on-line channels like YouTube.

Traditional Media

We help you:

  • Develop and deliver strong newsworthy messages
  • Anticipate and manage tough questions
  • Understand how reporters think
  • Understand how the media works behind the scene, and on the scene, ensuring that you never walk into a TV studio or a news briefing wondering what’s coming, or even where to look

Ultimately, CCG gives leaders an edge because we have one: Every CCG coach was the “guy holding the microphone” with a major news organization.

Your Media

Being effective on camera should be a goal of every leader today. More and more are using their websites and the internet more broadly, to communicate internally and externally with customers and other stakeholders.

CCG can help you:

  • Write or customize a script
  • Read a teleprompter
  • Run a videoconference

How We Work

Media training can involve a half-day to 2 days, 1 on 1 or for a group, depending on your needs. A typical half-day session includes an internet, TV and print interview. The print interview is conducted by a real freelance reporter who delivers a story to the session.

Bottom line: CCG media training improves what and how you say it..


“Mary is a secret weapon! She provides focus and interest to messaging by making content both simple to understand, yet compelling. She guides her clients in delivery to create interest by increasing their confidence to convey mastery and to be persuasive. Mary is experienced, wise and smart and takes any topic and puts it on its feet with her astute and direct guidance. She makes a significant and tangible difference with a client in just a few short hours. I wouldn’t put anyone on our team in front of a reporter or our board without first having them coached by Mary.”

Susan Sobbott

Past President, Global Commercial Services, AMEX
Board Member, Red Ventures, WEX

“Mary is our go-to person for state of the art media training not only for the senior executives at Blackstone, but for the C Suite in our portfolio companies.”

Peter Rose

Senior Managing Director,
Global Public Affairs Blackstone

"Mary recently trained two top executives at my company on how to conduct themselves during interviews. She delivered from ramp-up to recap. After the sessions, our executives raved about their experiences and shared that it was the right level of information and amount of practice to make a tangible difference. I look forward to working with her again in the future."

Mandy Mooney

Director, Communication Strategy & Operations at Gap Inc.